Here’s another one to be filed right in the ‘Underrated’ drawer. Adapted by Steve Cochrum from a formula found in his father’s instructional book from the 30’s, the Dapper MAN Brand pomade is designed as a throwback to America’s golden age, in the hopes of reviving interest in the lost art of men’s grooming.
The container has a distinctly Art Deco design, with a focus on geometric shapes and typeface, and a striking gold, black and white colorway. The screw top opens to reveal a white paste that looks fluffy at first glance. It definitely is not a pomade that has much in common with most other hair products on the market – the label lists only seven ingredients: all are natural oils and wax. It has a subtle fruity scent that is pleasant and will not overpower your perfume.
Breaking down the pomade in your palm will turn the spongy texture into something slicker. The surprise comes when applying it to your hair – that slick paste has a fierce grip that will cause a fair bit of tugging. However, combing it through is easy and will not pull any hairs out. The result is a firm hold that will slick your sides down flat and give a nice height for pomping, with a shiny finish that doesn’t take away from your hair’s natural luster. The final surprise is that it washes off easily despite being an oil-based pomade; there is absolutely no build-up and the oils will leave your hair feeling healthy and moisturised.
Come be a Dapper Man Dandy here at The Panic Room.